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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Five Mistakes We Make at Networking Events

Women on Business

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Here are some common mistakes we make at networking events: 1. We schmooze , but don’t make the necessary connection with people to get business.

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Holiday Parties Are a Great Time to … Network your way into a New.

Women on Business

By Maribeth Kuzmeski Think like an introvert—if you have to go, have a plan. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. So, to think like an introvert who is engaging, you must have a plan of action.

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Navigate Your Path to Success

Women on Business

Don’t you wish you had a GPS for your life and career? Wouldn’t it be great to simply plug in your dreams or goals for your life and career and have someone tell you in a very confident assuring voice how to get there? A “GPS Buddy ” could make a huge difference in how well you navigate in 2011 toward your life and career goals.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

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Ask for a Promotion :: Women on Business

Women on Business

Listening to the negative self talk is sabotaging your career and can very well stand between you and a promotion. Has it every dawned on you to be proactive and take control of your career? If advancing your career is what you want, you need to take action. Has it very occurred to you to ask for a promotion?