Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.". Others competitors like Pioneer Meats also market them). Fail fast and fail cheap.
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