Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
Last year they ate three billion pounds of the sauce-covered poultry products. Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.".
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