Career Early Adopters Resistance Technology 
LDRLB
MAY 26, 2014
I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.
Harvard Business Review
APRIL 15, 2013
You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. Information & technology Marketing Social media'
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