In the CEO Afterlife

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. Each engineer has a pet feature they’d like included in Samsung phones. To do that, Samsung’s leaders must sacrifice the egos of their engineers. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring.