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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How Good Are You in Managing Office Politics?

Coaching Tip

In today''s hyper-competitive job market, you have to be hardworking, smart and educated, but you also have to be politically astute. Chapter 25 of " When Doing It All Won''t Do: A Self-Coaching Guide for Career Women " agrees that tales of political sabotage, power plays and turf wars are part of every organization’s history.

Politics 135
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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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CMI Highlights

Chartered Management Institute

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. Catch up here.

Policies 121
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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Working with people on other teams, spending time with customers and understanding your markets take a lot of time. This often leaves you doing your “work&# at weird hours after your coworkers are long gone.

Price 198
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There's Still Time

Women on Business

Our careers are a means to an end and if we’re lucky, it’s a means to happiness and joy because we love what we do! If your mind is full of things you keep meaning to get done, your head won’t be in the game Do the hard stuff first: outbound sales calls, proposals, etc. Because I believe they are.

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How to Build a Meaningful Career

Harvard Business Review

Everyone aspires to have purpose or meaning in their career but how do you actually do that? Here are principles you can follow to find a career — and a specific job —­ you don’t just enjoy, but love. For example, if you enjoy connecting with people, you could use that skill to be a psychologist or a marketer.

Career 8