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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex.

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CMI Highlights

Chartered Management Institute

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. Catch up here.

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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

Simon Tyler ( Speaker, Coach, & Author ) Authenticity - knowing who you are, what is important to you, what you stand for and being comfortable in all of that. In order for us to empathize, we must listen so that we understand what others are dealing with, what’s happening in their careers and in their lives. Stay human.