Harvard Business Review

APRIL 25, 2017

Maybe you also dream about switching to a career that’s drastically different from your current job. Two careers are better than one. And by committing to two careers, you will produce benefits for both. Instead, a more revealing query would be, “Why do you have multiple careers?” Career Transitions.

Career 8

Career Groupthink Banking Video 8

Frank Sonnenberg Online

MARCH 7, 2019

Sonnenberg: Did you ever notice that when you’re in the market for a new car, you seem to notice car ads more than usual? For example, if you believe you’re going to be successful , you’re going to view your prospects differently than if you think people like me never stand a chance. It’s very easy to get caught up in groupthink.

Advice 81

Advice Learning-by-Doing Blog Morale 81

Harvard Business Review

AUGUST 4, 2014

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

Media 8

Media Marketing Strategy Groupthink Kaplan 8