Career Innovation Market Segmentation Productivity 
The Horizons Tracker
OCTOBER 25, 2021
“Across labor market segments, mothers appear to be similarly disadvantaged at the hiring stage.” This results in them being placed on a less advantageous career path, which harms advancement and financial security. ” The tip of the iceberg.
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). An advertising campaign or product launch cannot target a loosely-defined, abstract person. Abstract thinking is useful for early stages of innovation.
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