thoughtLEADERS, LLC

MAY 10, 2021

Managing at the right level is the most important element in effective management in the Age of Diverse Markets. In the prior mass markets era, companies had homogeneous markets, so they needed to plan and coordinate only at the executive level, with the rest of the company’s managers focusing on their respective functional specialties.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Frank Sonnenberg Online

DECEMBER 1, 2020

You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You begin to sell your luxury products in mass-market retail stores to boost sales. — You hope salespeople don’t make discounting a habit. Sell value, not price.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

In the CEO Afterlife

FEBRUARY 13, 2017

Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. In the meantime, perennial innovators the likes of Apple, FedEx and Amazon extended their leadership over old-guard competitors. Innovation and entrepreneurship made a comeback, albeit in measured bites.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100