Selling Products Is Good. Selling Projects Can Be Even Better
Harvard Business Review
OCTOBER 25, 2017
Nike could provide you with its traditional sports gear, but in addition it could include a training program, a dietary plan, a coach, and a monitoring system to help you achieve your dream. It now has around 10,000 operating projects. The project would have a clear goal (finish the marathon) and a clear start and end date.
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