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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

2) Offer your employees a nontraditional career path that is based on their contributions and value-based behaviors, and not on their age or credentials. Not only does this approach ensure that employees give their best to the project, but it also provides opportunities for career growth based on smarts and competence, not on credentials.

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4 Ways to Grow Your Business Organically

Strategy Driven

Furthermore, it entices quality candidates to join your organization. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work? However, employee development does not only focus on career advancement.

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Build your Brand by Building Relationships

Women on Business

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. It can take months, even years before you win enough trust for that person or company to spend money with you.

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