Case Study: Play it Safe at Home, or Take a Risk Abroad?
Harvard Business Review
OCTOBER 31, 2011
Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Stan had led a successful expansion into Canada in the 1990s when he was the COO, and Coe's had over 100 stores there now. We've been considering Mexico, and Europe."
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