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How To Create Your Future

Eric Jacobson

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. It's the ideal guide to turn your big idea into a reality.

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Create The Future And The Innovation Handbook

Eric Jacobson

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. It's the ideal guide to turn your big idea into a reality.

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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

electric utility sector, in which the existing model for energy generation, which has prevailed for a century, may now be giving way to a new one. We studied the sector for three years and came up with some very interesting findings about the “adjustment costs” that companies incur when they disrupt themselves.

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Ask Customers to Use Less of Your Product: The Big Heresy

Harvard Business Review

Xerox has worked with multinationals such as Dow (case study here ) to drastically reduce the number of printers sitting in individual offices by thousands, shifting instead to many fewer centrally-located multifunction devices. From waste hauler to energy company — that's a transition for sure.

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The Goldilocks Theory of Product Success

Harvard Business Review

Fast forward more than a century to the launch of the Toyota Prius, which succeeded not by going full electric, but making a gas-powered car, something people were already familiar with, more energy efficient. There are case studies in other sectors too: Just look at Chobani.