Remove Case Study Remove Ethics Remove Marketing Remove Proposal
article thumbnail

Case Study: Can an Ethical Bank Support Guns and Fracking?

Harvard Business Review

As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Ethical banking had seemed so benign when Jay had decided to enter the industry. A Green Vision.

article thumbnail

The Big Picture of Business: Been There, Done That

Strategy Driven

Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation… and will market their services accordingly. Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart).

article thumbnail

How to Build a Meaningful Career

Harvard Business Review

For example, if you enjoy connecting with people, you could use that skill to be a psychologist or a marketer. Sign up for a new cross-company initiative or propose taking something off your boss’s plate,” suggests Dillon. Ethics Feature. Case study #1: Turn to those who know you. ” Freedom. .

Career 8