Remove Case Study Remove Ethics Remove Marketing Remove Reputation
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. The research underscores the significant impact of vanity numbers in expanding market reach and reinforcing brand promises.

Brand 85
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Board Performance Optimization: Beyond Compliance Towards Excellence

N2Growth Blog

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. These factors form a formidable foundation for effective organizational governance when paired together.

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Being an Ethical Business in a Corrupt Environment

Harvard Business Review

Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Ethics Can Be a Differentiator.

Ethics 13
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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business Review

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A quick search showed that he was Zantech’s head of market research for Asia. “When I saw him speak, he talked about how important ethics were in this field.”

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Enhanced reputation.

Quality 50
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The Big Picture of Business- Professional Education Necessary for Company Success

Strategy Driven

It is usually technical or sales/marketing in nature. Ask for case studies which were directly supervised by the person who will handle your training.not stock narratives from affiliate offices or a supervisor. Reputation among affected constituencies within the business community. Professional status is important.

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How to Manage a Toxic Employee

Harvard Business Review

Case Study #1: Give direct feedback and support the rest of the team. Christina Del Villar, the director of marketing at accounting software firm Webgility, managed a small team at a start-up earlier in her career. One employee, Sharon (not her real name), a senior marketing manager, was making the rest of the group miserable.