Case Study Goal Marketing Sharpe 
CO2
FEBRUARY 4, 2024
Navigating the complexities of the corporate world requires more than just a sharp business acumen; it calls for guidance, insight, and strategic foresight. The goal is to optimize processes for peak performance. Clearer Goal Setting and Achievement : Business coaching is instrumental in clarifying your business objectives.
Harvard Business Review
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. The goal of the HR initiative was to use data analytics to inform hiring, promotion, and compensation decisions.
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Harvard Business Review
APRIL 26, 2012
Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Preliminary group results for 2008 had revealed sharp falls both in the number of transactions per store per day and in the average value of each. Is the Party Over?
Harvard Business Review
OCTOBER 31, 2012
At last," the chairman had said, "we have a foothold in the electric vehicle market. Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Worse, could it end up selling those components on the open market?
Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
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