5 Components of Charismatic Leadership
Skip Prichard
FEBRUARY 8, 2021
Management scholars Jay Conger and Rabindra Kanungo introduced a framework for charismatic leadership, which I use to reflect on the case studies of Alexander the Great and General Charles de Gaulle. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. Jan-Benedict Steenkamp.
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