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Personal Branding

Lead Change Blog

Finally, as a collection of case studies of Personal Brand creation and management. Take, for example, Jerry Rubin, the one-time wild-eyed Youth International Party revolution-jockey and anti-establishment provocateur. He discusses Nixon’s primarily, but also those of a whole motley cast of the era.

Brand 196
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The Best Leadership Books of 2021

Leading Blog

In Never Enough , Mike Hayes recounts dramatic stories and offers battle- and boardroom-tested advice that will motivate readers to do work of value, live lives of purpose, and stretch themselves to reach their highest potential. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation.

Books 453
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Embrace Wild Thinking to Grow Your Business

Skip Prichard

Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. What is wild thinking? Brand becomes an external veneer rather than a motivating force for cultural change.

Wilde 66
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Case Study: In Search of a Second Act

Harvard Business Review

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But lately her marketing chief, Gregoire Ferron, had been raising difficult questions about what that duality meant for Alexis Products. Or to teach people how to cook?".

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How to Fall Back in Love with Your Job

Harvard Business Review

Use that information to pinpoint what tasks make you feel motivated and absorbed. Case Study #1: The power of enthusiastic peers. ” Case Study #2: Taking on new tasks. ” She took over the launch of the temporary marketing site, and really enjoyed the experience. Assume your job is fixed.

How To 8
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The Fringe Beats the Mainstream

Harvard Business Review

This has been an explosive summer — markets in turmoil, cities in flames, politics in meltdown. It is also an entertaining case study in the power of grassroots innovation and open-source creativity, a positive symbol of how unchecked human energy, shaped by a few simple rules, can unleash truly amazing results.

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The Big Picture of Business: The Realities of Networking

Strategy Driven

By analyzing the true motives for networking (yours and other people’s), one can avoid hurt feelings and letdowns. The longer they network, the better they get at niche marketing. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away.