Case Study Marketing Operations P&L 
Harvard Business Review
AUGUST 7, 2012
But once the company has honed in on a strong value proposition and found initial product-market fit, what is the best approach to scaling it? With over $1 billion in revenue, 2000 employees and a market capitalization of over $6 billion, Akamai has become a role model for scalable start-ups. After all, scaling is hard. Really hard.
Harvard Business Review
OCTOBER 10, 2013
One class discussion that gets the light-bulbs flashing is a case study analysis of a brilliant functional expert, Harris (not his real name), who gets sent to an elite business school’s general management program with the promise of a promotion into a P&L role upon his return. Figure out your market value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JANUARY 25, 2012
Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But he could not shake his newfound awareness of the amount of money Egan was losing with Westmid — the account's ratio of operating income to sales was a negative 28%.
Harvard Business Review
MARCH 29, 2011
Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. I need help.".
Harvard Business Review
NOVEMBER 12, 2012
It's about learning enough about the differences between men and women to be able to effectively access and connect with the majority of today's talent and markets. Is having 80% women in HR and support functions and 80% of men in operational roles what you are after? This isn't balance, it's just Mad Men, repainted. The bottom line?
Expert insights. Personalized for you.
13 
Let's personalize your content