CEO CFO Marketing ROI 
Harvard Business Review
OCTOBER 3, 2018
About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The CEO, grinning, agreed with her. Don Farrall/Getty Images.
Harvard Business Review
AUGUST 15, 2013
This argument was derided by IT supply-side executives such as Steve Ballmer, Carly Fiorina, and Scott McNealy, but CEOs quietly applauded it. In fact, CEOs avoid IT like the plague. Because they distance themselves from IT, CEOs don''t grasp its subtleties. They had suspected all along that IT really doesn''t matter.
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Harvard Business Review
JUNE 4, 2013
Have you ever pondered what you''d ask the CEO if you were made chairman of the board for 10 minutes and could pose one question? Nothing about markets or strategies — CEOs have canned answers for that kind of thing. While you''re firing him, inform the CEO that data security is the number one critical need for U.S.
Harvard Business Review
APRIL 19, 2011
The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. If an innovation initiative failed, ask why.
Harvard Business Review
SEPTEMBER 28, 2012
Then–Google CEO Eric Schmidt was appalled : "Sergey, among your many ideas, this is the worst." (The Conversely, figuring out how to maximize ROI on terabytes and gigabytes can't help but force leadership to reevaluate how orders of magnitude more data should make their business more valuable. What a pity. More >>.
Harvard Business Review
SEPTEMBER 9, 2014
Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.
Harvard Business Review
SEPTEMBER 21, 2015
Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it.
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