The Rise of UX Leadership
Harvard Business Review
JULY 16, 2013
The CEO as Lead Product Designer. For example, the now ubiquitous and much beloved Fiat 500 was first unveiled by Sergio Marchionne, no stranger to showmanship, at the Geneva Motorshow in 2004 following the buzz generated by the 2001 re-launch of the Mini-Cooper by BMW. For that, CEOs must move beyond showmanship.
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