CEO Ethics Market Segmentation Marketing 
Harvard Business Review
JANUARY 29, 2016
It’s fair to ask how different costs for materials, packaging, and marketing were factored into the NYDCA’s analysis. In addition to gender pricing differences, companies often confront ethically debatable pricing opportunities such as: Are the poor paying more? If a specific segment will pay more, so be it.
Harvard Business Review
NOVEMBER 17, 2011
Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. With no experience with the special duties of a public corporation's CEO, he feels it doesn't make sense to have to learn all that on the job at this point in his work life.
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