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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social CEOs : 77% of buyers say they are more likely to buy from a company whose CEO uses social media1. Social Executives: 94% said C-suite social media participation enhances a brand image. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

That the CHRO role, although at first it may look career limiting, can have more impact than any other position reporting to the CEO? We interviewed search professionals, CEOs, and CHROs with nontraditional backgrounds to find out what happens when business leaders outside of HR move into the role. That’s precisely what we found.

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Facebook's New Golden Rule

Harvard Business Review

But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. Participants came from retail, financial services, packaged goods, and high tech. That's #2 after founder and CEO Mark Zuckerberg.

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The Battle Over iPhones in India

Harvard Business Review

Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Although only one-fifth of its 1.3 billion people have online access today, India has already overtaken the U.S., becoming the second largest smartphone market in the world. The evidence continues. billion in 2015.

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