Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 68

Media Market Segmentation How To Document 68

Harvard Business Review

JULY 2, 2012

Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. As a result, it has become Renault's best-selling car across recession-weary European markets as well as in many emerging markets. 3) Tap partners in emerging markets who excel at innovating more with less.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

APRIL 9, 2018

” Jeff Immelt, former CEO of General Electric. The first thing they should know is that not all technological change is “disruptive.” Or, they may create markets where no market exists and turn non-consumers into consumers. Bloomberg/Getty Images. A prime example is Netflix.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JULY 25, 2012

This ability to tweak offerings is a skill that most organizations need to have, according to our recent analysis of data from 180 CEOs. But unlike Apple, most companies don't rely on the CEO to do the tweaking. Specifically, CEOs report that they identify two types of "tweaker talent" within their organizations. Disconnects.

Productivity 14

Productivity Products Market Segmentation Sample 14

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

MARCH 17, 2011

They will try hard to extrapolate numbers from market trends and past experience, rather than thinking about customers, good ideas, and new paradigms. But they could also be hard, technical capabilities, such as developing new technology around social media. "Can you prove your case and back it up with hard data?" The most energizing?

Innovation 16

Innovation Committee Market Segmentation ROI 16

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9