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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. CEOs who have a focused, crisp, creative, and clear message, and who understand how to best communicate that message, will navigate the pandemic better than their less-skilled peers. The post CEO Marketing Priorities appeared first on N2Growth.

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Social Media for CEOs

N2Growth Blog

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

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The Seven Tests of A CEO

Leading Blog

In The CEO Test by the always insightful Adam Bryant and by the former Amgen president and CEO Kevin Sharer, they present seven tests that really all leaders face in one form or another. They call it the CEO test because the intensity and consequences of these challenges grow as you move into higher levels of leadership.

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PR for CEOs is Critical for Brand Success: Top PR Firms for CEOs

CEO Insider

PR for CEOs requires getting a brand’s story told at the right time, in the right place, and to the right audience. Here are ten top PR agencies providing media relations, content, digital […] The post PR for CEOs is Critical for Brand Success: Top PR Firms for CEOs appeared first on CEOWORLD magazine.

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The Deadly Threat of COVID-19 Misinformation in Mainstream Media for CEOs

CEO Insider

CEOs need to understand that the mainstream media news sources that they and their employees consume can kill them – or save them.

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Do Boards Reward CEOs Correctly?

The Horizons Tracker

A key function of corporate boards is to ensure that CEOs are rewarded (or punished) appropriately for their performance. “We find that boards of directors and the media do accurately reward CEOs based on their performance,” the researchers explain. The post Do Boards Reward CEOs Correctly?

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What Matters When Hiring External CEOs

The Horizons Tracker

Hiring a CEO from outside is a common practice, with around a third of new hires coming from outside the hiring firm. The researchers analyzed 1,275 CEO appointments between 2001 and 2014, and found that neither the length nor breadth of the new CEOs’ experience had any bearing on the performance in their new firm.

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