Harvard Business Review

MAY 4, 2012

By helping to fill this analytical void, CFOs can make it more likely that the market will develop expectations that are grounded in reality. Flexibility in Communications: Providing guidance also gives CFOs more leeway to discuss their company's outlook between earnings announcements. FD) constraints.

CFO 11

CFO Metrics Price Depreciation 11

Harvard Business Review

JULY 25, 2017

Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.”

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

NOVEMBER 25, 2013

In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1. CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 15, 2013

At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. It reflected the reality that a lot of GE’s growth will be coming from the developing world, and the leaders have to be there.

P&L 8

P&L Fixed Assets Charan Delegation 8