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To bid or not to bid? That is the question.

Strategy Driven

The typical request for proposal (RFP) has a bunch of standards about what has to be offered by the vendor, but far too little (or nothing) about what happens after the company takes ownership. Make an appointment with the CFO. Make certain that third-party proof, in video, is a major part of your proposal. They just buy.

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What If Google Had a Hedge Fund?

Harvard Business Review

Acutely aware of the competitive edges timely data offers sophisticated investors, the company's ever-entrepreneurial cofounder once proposed that Google launch a hedge fund. Yes, this exercise will surface all manner of ethical — and possibly legal — conflicts and risks.

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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. Here's what I've learned about winning pitches like these: 1.

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When Transparency Backfires, and How to Prevent It

Harvard Business Review

When obscure financial instruments threaten the global economy, transparency is the proposed solution. In several survey studies, we demonstrated that when employees perceive their leaders as too ethically driven, they demonstrated the same negative behaviors that were shown when leaders were perceived as very unethical.

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Your Company Needs a More-Radical Board of Directors

Harvard Business Review

Remember the public shaming – and heavy sentences — heaped on Enron and Worldcom for their accounting (and more importantly, ethical) failures? If your strategy relies heavily on aggressive M&A, for example, do you really want a CFO who doesn’t command a salary higher than the norm? It’s not surprising.