Channel Management, Development and Metrics

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Channel Management

Development

Metrics

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Integration is hard.

Media

Media Automotive Globalization Active Listening

We Can't Agree to Disagree

Harvard Business Review

MAY 2, 2011

That's why there's little pushback on pricing, obsolescence, or disappointing developers. In a big company, you might be facing the tradeoffs of signing a major OEM deal that will obligate your engineering or channel management infrastructure or going for a direct sales model that will require putting people on payroll.

Brand

Brand Energy Price Long-term

Leadership Digital

How GM Uses Social Media to Improve Cars and Customer Service

We Can't Agree to Disagree

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