Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
Achieving coherence requires a sharpness of focus that few companies have mastered. In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. SD : It sounds logical to develop strategy by starting with one’s capabilities.
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