Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
The right to win is the ability to enter or participate in any competitive market with the reasonably justified belief that you will succeed and create value. CDS starts with what you as a company do best – better than anyone else – and builds from that internal base of strength in making market participation choices.
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