Channel Management, Goal, Organization and Technology

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Channel Management

Goal

Organization

Technology

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

The goal is balance: A coherent company strikes a balance where the right product and service portfolio naturally thrives within a capabilities system consciously chosen and implemented to support a deliberate strategy or way to play. These organizations move in lockstep, because everyone understands what’s important.

Resources

Resources Industry System Strategy

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. How technology is changing the way we work. Weaver’s staff sent three million mailings a year to GM and non-GM customers, achieving a remarkable 25% response rate.

Media

Media Automotive Globalization Active Listening

Leadership Digital

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

How GM Uses Social Media to Improve Cars and Customer Service

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