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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

It takes strong leadership focused on providing a best-in-class customer experience, an honest look at current processes, a culture shift from simply “hearing” customers to really “listening” to them, and, most importantly, taking action.

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The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

For example, they may open their own talent sourcing channel to employ contractors, by writing a unique statement of work (SOW) to engage workers with known performance or reputation. Other talent sourcing channels might include temporary worker agencies, freelance platforms, etc.