How GM Uses Social Media to Improve Cars and Customer Service
Harvard Business Review
FEBRUARY 12, 2016
Today, Weaver’s mass-mailing tactics seem quaintly out of date. The CoE has worked with IT and purchasing to procure a global set of tools for social media management, which are also integrated with our CRM systems. We’ve come a long way. How technology is changing the way we work. Integration is hard.
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