Charisma Course Diversity Innovation 
Harvard Business Review
FEBRUARY 2, 2018
These elements go beyond the charisma and complexity of the founder. When we focus on the puzzle of the man, we overlook important, hidden elements of the company: the paradox of its history, its processes and routines, and its shared, embedded culture of innovation. Leaders, of course, are necessary.
Harvard Business Review
JANUARY 18, 2012
The real story behind IBM's success is the course Palmisano set for 21st century global enterprises. In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course. Never confuse charisma with leadership. They listen as well as they speak.
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