5 Components of Charismatic Leadership
Skip Prichard
FEBRUARY 8, 2021
In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Charismatic leaders excel in the ability to formulate a new, idealized vision, which is highly discrepant from the status quo, and is attainable only because of the exceptional qualities of the leader. His vision was—.
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