Jesse Lyn Stoner Blog

MAY 21, 2012

The nice gentleman spraying my son with chemicals was guided by his personal values of courtesy. Don’t wait for senior leadership. If integrity or ethics are important, it needs to be listed. Describing behavioral examples helps people understand what they look like when they are lived.

Customer Loyalty 226

Customer Loyalty Long-term Chemicals Bottom-up 226

Women on Business

DECEMBER 2, 2010

Let’s use “Buddy the Elf” as an example for the four steps to brand building. For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. How endearing is your brand to your customers? This week, we’ll discuss the first two.

Brand 215

Brand Press Release Discount Customer Loyalty 215

The Recovering Engineer

MAY 22, 2010

As I see it, choosing a behavior, word, or tone that will improve your communication effectiveness is not a moral or ethical issue. For example, most people recognize that appropriate behavior during a wedding ceremony is likely to be different from appropriate behavior at the celebration party after the ceremony.

FAQ 102

FAQ Emotional Intelligence Self-aware Engineering 102

The Recovering Engineer

MARCH 12, 2010

Effective Communication Skills: How to Quickly Guess a Person’s DISC Style Tags: Communication Skills , DISC Model , featured , Leadership Skills , parenting skills , people-oriented people , perception , task-oriented people , understanding , working with people Guy Harris describes himself as a recovering engineer.

FAQ 230

FAQ Hammer Engineering Tools 230

The Recovering Engineer

JUNE 27, 2010

I am simply observing the outcome of a leadership act: a high level leader who reports to a higher level leader within an organization took his discontent public and he had to leave the organization as a result. I do know what happened, and I believe it demonstrates a valuable leadership lesson: Disagree in private and agree in public.

Leadership 248

Leadership Engineering FAQ Video 248

In the CEO Afterlife

MARCH 21, 2011

Leadership. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. I’ll wrap up with an example of a brand and a category suffering the same fate as Brylcreem.

Brand 140

Brand CEO Long-term Crisis 140

Harvard Business Review

OCTOBER 30, 2015

You don’t have to look far for examples of political spending gone awry. Chevron is another example. Making these decisions requires that directors have expertise, exercise informed judgment, and be guided by an ethical compass. Too typical, however, is the situation described by a senior executive at a chemical company.

Politics 8

Politics Committee CPA Policies 8