Harvard Business Review

MARCH 11, 2014

In a paper that will be published in the Fall 2014 issue of The Journal of Marketing Theory and Practice, Quesenberry and research partner Michael Coolsen focused on brands’ use of specific strategies to sell products, such as featuring cute animals or sexy celebrities. Storytelling evokes a strong neurological response.

Storytelling 17

Storytelling Tools Power Advertising 17

Harvard Business Review

FEBRUARY 1, 2016

Since the industrial revolution, we have been able to get away with relying on natural resources to raise our standard of living. In his speech at COP21 European Union Commissioner for Environment, Maritime Affairs, and Fisheries Karmenu Vella stressed the need to switch to a more circular economy.

Supply Chain 8

Supply Chain Chemicals Engineering Energy 8

Harvard Business Review

JUNE 1, 2017

“Your heart rate is the highest it’s been this week,” the app might display after a stressful meeting. “Should you take five minutes to de-stress?” The chance to make more people more valuable worldwide is a market opportunity that could and should prove bigger than bots.

KPI 8

KPI Directory Human Capital Self-aware 8