Chief Technology Officer Goal Marketing Project 
Harvard Business Review
MARCH 26, 2012
Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. It is impossible to earn healthy profits in emerging markets.
Harvard Business Review
MAY 3, 2016
In business, winning is often a matter of speed — to new markets with new offerings — rather than slow, steady plodding. That doesn’t sound all that unreasonable, perhaps, but consider this: Only 38% of those who took this approach said they believed the innovation partnership had achieved its strategic goals.
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Harvard Business Review
MAY 23, 2011
June's Harvard Business Review features a story by Procter & Gamble Chief Technology Officer Bruce Brown and me on " How P&G Tripled Its Innovation Success Rate." First, some of the ways that P&G reduces risk on individual projects are generally good innovation practices for everyone.
Harvard Business Review
MAY 9, 2014
“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. The redder the location, the more frequently it was trafficked: For chief technology officer Joe Lezon, the results were both helpful and surprising.
Harvard Business Review
AUGUST 6, 2015
” Remember, Hill adds, your goal is to “figure out how you’re going to work together and support your employee.” ’” Project confidence, but not too much. Even if it sometimes feels as if you’re in over your head, it’s important to project the right amount of confidence.
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