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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage.

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A New Framework for Customer Segmentation

Harvard Business Review

In Clay Christensen''s words, customers "hire" products or other solutions because they have a specific job to fulfil, not because they belong to a certain segment. This then allows the development of specific solutions for each segment. For each segment, there may be only three or four jobs to be done that are crucial.