When “Scratch Your Own Itch” Is Dangerous Advice for Entrepreneurs
Harvard Business Review
MAY 19, 2014
It lies behind successful product companies like Apple, Dropbox, and Kickstarter, but it can also lead entrepreneurs predictably to failure. This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter.
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