Christensen Energy Marketing Technology 
Harvard Business Review
SEPTEMBER 12, 2012
The work of two of the most important scholars in the field, Clayton Christensen and Richard N. One of the key tipping points in a market occurs when a company, in Christensen's language, overshoots a given market tier by providing them performance that they can't use. Foster , suggests considering five questions: 1.
Harvard Business Review
AUGUST 16, 2017
Investors and lenders are betting on the company’s long-term potential to dominate a future that may feature autonomous vehicles, sustainable energy consumption, and the ability to upgrade easily as both hardware and software evolve. For one thing, it’s not clear what disruptive technology the company is offering.
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Harvard Business Review
MARCH 12, 2012
It was only a few years ago that Governor Deval Patrick poured some $58 million into the company and their much-lauded breakthrough solar technology (String Ribbon). By focusing on a straightforward insight: truly transformative industrial changes aren't driven by technologies replacing technologies , but by systems replacing systems.
Harvard Business Review
MARCH 2, 2011
Most disruptions have three enablers: a simplifying technology, a business model innovation, and a disruptive value network. The technological enabler transforms a technological problem from something that requires deep training, intuition, and iteration to resolve, into a problem that can be addressed in a predictable, rules-based way.
Harvard Business Review
FEBRUARY 10, 2011
Xerox advises companies on how to save money on document handling, and holds a sizable 48 percent market share in the broadly defined, and surprisingly large, $7.78 In addition to using less energy to run machines, slashing paper use also saves large amounts of energy and water upstream in the paper production process.
Harvard Business Review
AUGUST 23, 2011
I heard people from all over the world arguing that the US government needs to grab the bull by horns, insert itself much more aggressively in economic planning, and start directing American economic resources to "new growth industries" such as clean energy , high-tech manufacturing, or advanced healthcare solutions.
Harvard Business Review
SEPTEMBER 14, 2011
The first experience involved extensive field visits to India and China as part of work with a multinational company looking to boost growth in those markets. Our team collectively spent about 100 days across the two markets, visiting urban areas, rural areas, homes, retail locations, hospitals, and more.
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