How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
In March 2000, Barron's reported that 51 Internet companies were burning cash so fast that they'd be broke by the end of the end of the year. In fact, Amazon was only operating at such a high burn rate because it could. Clayton Christensen has long complained that standard financial metrics can be enemies of innovation and growth.
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