Why the X Games Won’t Dethrone the Olympics
Harvard Business Review
FEBRUARY 6, 2014
A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. Next, can the disruptive idea improve to move into broader market segments? high dollars.” This year slopestyle makes the leap. But different is not disruptive.
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