Christensen Health Care Management Mass Marketing 
Harvard Business Review
MAY 15, 2012
This week marks the release of Clayton Christensen's highly-anticipated book, How Will You Measure Your Life (with co-authors James Allworth and Karen Dillon). The book expands on Christensen's McKinsey-award-winning HBR article , drawing life lessons from the models that form the basis of his business-oriented writing. Persistence.
Harvard Business Review
FEBRUARY 14, 2012
But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.
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