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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage.

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Why Management Ideas Matter

Harvard Business Review

Or consider the influence of Clayton Christensen, who tops the new ranking. Christensen's influence on the business world has been profound. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. The ideas of INSEAD professors Chan W.

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A New Framework for Customer Segmentation

Harvard Business Review

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

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What Is Strategy, Again?

Harvard Business Review

Prahalad and Gary Hamel’s 1990 article, “ The Core Competence of the Organization ”). Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ).