The Horizons Tracker

DECEMBER 28, 2021

The late Clayton Christensen famously highlighted that consumers are not buying our product as much as they are hiring it to complete a particular job. Bunkered away in R&D labs they often fall into the trap of focusing almost exclusively on the technology they’re developing rather than on the customer need it should be meeting.

Innovation 85

Innovation Technology Operations CIO 85

Harvard Business Review

JANUARY 3, 2017

Many business models that make extensive use of digital technology have network-type properties. Given these network effects – as many proclaim – markets get “winner takes all properties”: the largest network will win, crowding out the remaining competitors (like MySpace and Google+).

McCallum 13

McCallum Competitive Advantage Business Model Consultative 13

Harvard Business Review

MARCH 2, 2011

Most disruptions have three enablers: a simplifying technology, a business model innovation, and a disruptive value network. The technological enabler transforms a technological problem from something that requires deep training, intuition, and iteration to resolve, into a problem that can be addressed in a predictable, rules-based way.

Health Care 15

Health Care Disruptive Innovation Christensen Business Model 15

Harvard Business Review

MARCH 8, 2011

This week, over 10,000 entrepreneurs and investors will descend on Austin, TX for SXSW Interactive , hoping to be or to find the next big thing in technology. According to Professor Clayton Christensen's jobs-to-be-done framework, whenever we buy something, we are hiring the product or service to do a job.

Venture Capitalist 14

Venture Capitalist Christensen Entrepreneur Sports 14

Harvard Business Review

MARCH 7, 2013

Both articles espoused slightly new definitions of disruption, expanding the categorization of the world that Clay Christensen introduced us to more than 20 years ago. One of the articles reached millions of readers through one of the internet's most respected technology blogs. Incumbents were happy to walk away from these offerings.

Christensen 8

Christensen Disruptive Innovation Innovation Bottom-up 8

Harvard Business Review

JANUARY 27, 2016

Christensen has even re-entered the fold clarifying what he means when he uses the term. Whether a company is saddled with fixed infrastructure, highly trained specialist employees, or an outmoded distribution system, quickly adapting to new environments is challenging when one or all of those things becomes obsolete.

Disruptive Innovation 8

Disruptive Innovation Innovation Short-term Long-term 8

Harvard Business Review

AUGUST 27, 2015

This allowed merchants to put their product in locked containers at the point of production — containers which could be efficiently loaded on and off of trucks, trains, and ships. But what’s more likely is that in order to take full advantage of this new technology, everything will have to change.

Automotive 8

Automotive Transportation Brand Efficiency 8