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Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Harvard Business Review

SEPTEMBER 4, 2017

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. They’ve read Christensen’s book The Innovator’s Dilemma. For the everyday student of business history, this might be unsurprising.

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Best Buy Can't Match Amazon's Prices, and Shouldn't Try

Harvard Business Review

DECEMBER 10, 2012

In this month's HBR, Professor Clayton Christensen and I have an article that describes how to develop core business strategy in the face of disruption. That 5% margin might come not from scale, but from the absence of stores, retail employees, and reduced working capital requirements. It should be competing differently.

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