Strategy Driven

NOVEMBER 7, 2011

In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter Copyright 2007-2011 by StrategyDriven, Inc.

Strategy 70

Strategy Kotter RASCI Motivation 70

Harvard Business Review

OCTOBER 5, 2011

Keep a light touch through e-newsletters. That's where a well-written e-newsletter comes in (check out these tips. A major challenge in client relationships, if you're not in the thick of a project, is reminding them that you exist. Repeat business or referrals to you are surely not their top priority.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

AUGUST 30, 2011

Indeed, psychologist Robert Cialdini suggests that asking for favors can actually be a powerful way to get people to like you better, because they become invested in your success. Sure, people are busy — but there's something profoundly satisfying about assisting other people, and we may even be hard-wired to do it.

Cialdini 14

Cialdini Reference Video Executive Coaching 14