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Personal Branding for Introverts

Harvard Business Review

As well-known psychologist Robert Cialdini told me during an interview for my book Reinventing You , simply placing diplomas or awards on your office walls can help reinforce your expertise to others. But there are other, sometimes better, ways you can define yourself and your reputation.

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Don't Let Them Underestimate You

Harvard Business Review

Someday, if we''re lucky, we may achieve enough recognition that our reputation always precedes us, and people are always thrilled to do business with us. Until then, there will be people who don''t have a clue what we can offer.

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The Fear That's Holding Back Your Business

Harvard Business Review

Or they may take the "high road" and profess a distaste for self-promotion, vowing that their reputation will speak for itself and quality will eventually triumph. Indeed, psychologist Robert Cialdini suggests that asking for favors can actually be a powerful way to get people to like you better, because they become invested in your success.

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How To Get Others To See Your Potential

Harvard Business Review

But you can avoid the problem entirely, a powerhouse group of researchers led by Jeffrey Pfeffer of Stanford and Robert Cialdini of Arizona State discovered, by having someone else do the bragging for you. Find a wingman. It''s true: no one likes a braggart. People don''t like people who self-promote," Pfeffer told me.

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Get People to Listen to You When You’re Not Seen as an Expert

Harvard Business Review

One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority — often derived from perceived expertise. Finally, the best antidote if you’re lacking an expert reputation now is to start creating one ASAP.

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7 Ways to Capture Someone’s Attention

Harvard Business Review

Reputation. This is a phenomenon Dr. Robert Cialdini calls “directed deference.” For example, when you’re offering your team an off-site retreat at the end of a big project, don’t just tell them about it – send them pictures and make them salivate.